Momentum

Momentum is the force that rolls effort into outcomes. When you’re moving, decisions get easier, people align faster, and capital becomes more accessible. Momentum builds confidence. It compounds.

Early momentum comes from clarity of direction and aligned execution. Starting small and learning fast.

Momentum doesn’t require perfection.

Once you have it, protect it. That means saying no. That means avoiding overthinking, unnecessary processes, unclear roles. Great teams keep each other in motion. They trade friction for rhythm.

When momentum is lost: Own it. Reset. Momentum rewards those who refuse to stall.